Perhaps the most notable gap in gender differences is where we look at the use by the platform. 2022 LinkedIn demographics data: Active monthly users: LinkedIn has 89.7 million monthly active users Social Media, General Stats. Clicking on the following button will update the content below. How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). The current global average gender split of social media users is 54% men versus 46% women. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. Please do not hesitate to contact me. << Are you interested in testing our business solutions? Many people in today's world live with their . This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. In 2020, the total number for social media ad spending was $40.34 billion. The average penetration rate globally is 49%. Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. endobj There is no . For example, Filipinos spend a little over four hours a day . With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. That number has increasedby approximately 500 million every year since 2019. Over three billion people have used messaging apps in 2021, making them one of the most popular app types. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. It is a subsidiary of The Pew Charitable Trusts. The Global Social Media Statistics for 2021. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. WhatsApp - 2.00 billion. This text provides general information. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. Social Media Users in the UAE. Due to varying update cycles, statistics can display more up-to-date Instagram Is the Current Fastest Growing Social Media Platform. 92.1% of internet users connect via mobile. A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . Facebook, for example, has been stagnant at around 69% since 2016. Facebook will have its lowest growth rate ever, Instagram's user base is getting older, and Twitter is coming down with a case of post-election malaise. As you can see from the data above, social network usage is different for men and women globally when examining location. After all, its easier to build an audience on social media if theyre already actively looking for content like yours on that specific platform. Research Lead covering advertising and marketing. 61% use social to communicate with family, friends and acquaintances. In China, TikTok is accessed by over 600 million users daily. As of April 2021, it was thethird most downloaded appoverall. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of Americans using social media by age is primarily Gen Z and Millennials. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. data than referenced in the text. On average, Facebook users spend about 34 minutes per user session. This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. % of U.S. adults in each demographic group who say they ever use . >> The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. TikTok key statistics. Your email address will not be published. 5.07 billion people are using the internet. Due to varying update cycles, statistics can display more up-to-date Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. If you guessed Facebook, youre in for a surprise. TikTok has been downloaded over three billion times. Whats truly important when youre trying to pinpoint and locate your audience and track thesocial media marketing metricsthat are meaningful to your brand is a different question: How dedicated are each platforms users? 4.33 billion as of early 2021. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. All social networks report growth data on the number of monthly active users or MAUs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Of the 59.6 million usual residents in England and Wales in 2021, 58.6 million (98.3%) lived in households and 1.0 million (1.7%) lived in communal establishments. Social media platforms continue to evolve and grow, and so do their respective user bases. Collectively, over 2.5 billion people use one of these two . TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing. As a benefit of membership, CIPD members can access the full-text of all IPD/CIPD research publications and surveys from 1999 onwards using our HR and L&D database. For many users, social media is part of their daily routine. Infographic Best Practices: Infographic Best Practices: How to Create and Distribute Should Freelancers Charge Per Hour, Per Word, or Per Project? 71% of young adults aged 18 to 29 use Instagram, 65% use Snapchat, and about 50% use TikTok. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. As of April 2022, there are 5.48 billion unique mobile phone users in the world. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Summary. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. Don't be mistaken, we are 100% living in a." cocokind on Instagram: "Do these stats scare you as much as they terrify us? Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. Some lawmakers in the U.S. have argued that the platform is too powerful and should be broken up, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the . Facebook has 1.96 billion daily active users as of Q1 2022. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. The most shocking is the rise of TikTok. Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Over87% of all U.S. marketerssay they incorporate the site into their marketing efforts. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. The average Facebook user will engage with12 ads on the siteeach month. Hootsuite reports that there were 4.33 billion online users at the start of April 2021. We are happy to help. By comparison, this shows just how mobile social media is. No report of the Pew Research Center was affected by this change. YouTube is the most popular social media channel in 2021. 4 0 obj data than referenced in the text. Social media use can lead to low quality sleep and harm mental health. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. liability for the information given being complete or correct. Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. Click the magnifying glass. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. According to a Pew Research Center study, about 71% of 18 . The average social media user engages with an average of 6.6 various social media platforms. According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Social media looms over American life. Note: Respondents who did not give an answer are not shown. About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . /Type /Stream Statista assumes no This report focuses on Americans' usage of different platforms to watch TV content. Which gender uses social media more by region? Even though Facebook and YouTube currently dominate the online marketing space, Instagram is a fast-rising star. As of February 2021, 72% of American adults were on social media. However, 85 percent of people believed . This text provides general information. Messaging App Revenue and Usage Statistics (2023) David Curry. The world's population is 7.99 billion. 1:11. Source: Surveys of U.S. adults conducted 2012-2021. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. (Adobe) 8 0 obj All CTRs for Q1 in 2020 trended downwards. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. According to Keipos analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms equivalent to 9.6% of their total population. According to Business of Apps findings, there are over 2.2 million subreddits, 130,000 of which are considered active communities. Manufacturers can use YouTube to display . Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? Relatives of more than 60 young people who died of fentanyl overdoses have filed an expanded version of their lawsuit against Snap Inc., arguing that the popular messaging platform Snapchat is a . Find your information in our database containing over 20,000 reports, staying connected with family and friends, Gen Z users in the United States used TikTok weekly, leading benefit of using social media as a marketing tool. This year, we welcome 21 CAnD3 Fellows to our Training Program family. Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. 0:00. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). Please do not hesitate to contact me. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. Those marketers ranked paid ads on social media second only to SEM in terms of successful campaigns (29% to 33%, respectively). Social Media Use in 2021 majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. And what kind of content do Facebook users prefer? About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. YouTube hasa truly global audience, with users in over 100 countries. It was thefourth most downloaded appin April 2021. 51% use social to kill time. 1615 L St. NW, Suite 800Washington, DC 20036USA Statista assumes no The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. Only 3% of users post more than once a week, however, users are more active in applying for jobs. Or have a question? Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. What is the state of social media in 2021? About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. Social Media Usage Statistics in 2021. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. The Consumer Price Index (CPI) rose 1.9% this quarter. Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Quick: Whatsthe most popular social media platformin the world? No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. Time spent on the site per visit is over 10 mins. /Filter /FlateDecode Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . Businesses are paying attention, too;62% of businessesused YouTubefor content marketing, advertising or some mix of both. (Source: Pew Research) The most popular platforms are YouTube . However, TikTok and Reddit are still attracting users at an accelerated pace. 5 0 obj (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. To make the most of your social media marketing plans, first know your targeted audience. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. By region, social media growth in 2019-2020 is led by Asia: The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, Americas social media growth rate between 2020 and 2021 was, The total number of users in America has grown by, Out of the 46 countries surveyed, people in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. White and Black adults include those who report being only one race and are not Hispanic. ( Statista) 98.5% of Facebook users access the platform on mobile devices. This message board app has gotten a bit of a glow-up in recent years. Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). 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worldwide 2011-2022, Number of daily active Facebook users worldwide as of 4th quarter 2022 (in millions), Most popular Facebook fan pages as of January 2023, based on number of fans (in millions), Facebook user engagement of leading U.S. and UK publishers 2023, Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions), Facebook brand post engagement 2022, by vertical, Average engagement rate with brand posts on Facebook in 2022, by vertical, Countries with biggest Instagram reach 2023, Countries and territories with the highest Instagram audience reach as of January 2023, Number of monthly active Instagram users 2013-2021, Number of monthly active Instagram users from January 2013 to December 2021 (in millions), Instagram: distribution of global audiences 2023, by age group, Distribution of Instagram users worldwide as of January 2023, by age group, Instagram: distribution of global audiences 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effective social media platforms for B2B marketers worldwide 2022, Most effective social media platforms for B2B content marketers worldwide as of July 2022, Facebook user data requests from federal agencies & governments H1 2022, by country, Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2022, by country, U.S. Facebook data requests from government agencies 2013-2022, Number of user data requests issued to Facebook by federal and government agencies in the United States as of 1st half 2022, Twitter: user data requests from federal agencies and governments H2 2021, Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2021, by country, Twitter: total number of data removal requests as of H1 2021, Number of data removal requests issued to Twitter from 1st half 2012 to 2nd half 2021, Twitter: data removal requests from countries and institutions H2 2021, Number of data removal requests issued to Twitter from June to December 2021, by country and institution, Snapchat: user data requests by U.S. federal authorities 2014-2021, Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2021, TikTok: account removed 2020-2022, by reason, Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 3rd quarter 2022, by reason.
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